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NK

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

The influencer ecosystem is evolving, and there's a need for fresh approaches to marketing and collaboration.

Video

NK

Ep #11 | WTF Goes into Building a Fashion, Beauty, or Home Brand? Nikhil w/ Kishore, Raj, and Ananth

@ Nikhil Kamath

10/07/23

Related Takeaways

NK

Nikhil Kamath Cast

05/07/23

@ Nikhil Kamath

The influencer landscape is evolving, with micro-influencers becoming more relevant as they connect better with specific audiences and brand philosophies.

a

a16z Cast

04/29/25

@ a16z

The evolution of media has led to a shift where personal relationships and influencer marketing are becoming more significant than traditional corporate branding.

EZ

Ella Zhang

05/23/25

@ EO

The network effect between influencers and brands is essential for effective marketing strategies.

NK

Nikhil Kamath Cast

05/07/23

@ Nikhil Kamath

The rise of influencer marketing in e-commerce is reshaping how brands connect with consumers and drive sales.

NK

Nikhil Kamath Cast

05/07/23

@ Nikhil Kamath

The social media revolution has changed how brands interact with consumers, making it essential to engage with influencers who align with brand values.

M

MrBeast

09/30/22

@ FULL SEND PODCAST

I think celebrities should lean into collaborating with influencers to grow their audience.

YC

Y Combinator Cast

10/13/17

@ Y Combinator

Content marketing is evolving, and there's a growing opportunity for messaging-native content that resonates with audiences.

NK

Nikhil Kamath Cast

05/07/23

@ Nikhil Kamath

As the retail ecosystem evolves, the way products are marketed and sold must adapt to new consumer behaviors and preferences, especially in online shopping.

EZ

Ella Zhang

05/23/25

@ EO

Our product, Creati, is designed to be a community for both influencers and brands, facilitating collaboration.