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Atmrix

About

NK

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

Micro-influencers can be more effective for niche products, as they often have a more engaged and loyal following.

Video

NK

Ep #11 | WTF Goes into Building a Fashion, Beauty, or Home Brand? Nikhil w/ Kishore, Raj, and Ananth

@ Nikhil Kamath

10/07/23

Related Takeaways

NK

Nikhil Kamath Cast

05/07/23

@ Nikhil Kamath

The influencer landscape is evolving, with micro-influencers becoming more relevant as they connect better with specific audiences and brand philosophies.

NK

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

Understanding the engagement level of followers is crucial for building a lasting brand, as seen with successful influencers.

NK

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

The ideal influencer for a brand should have the potential for significant growth in their following, rather than just a large current following.

EZ

Ella Zhang

05/23/25

@ EO

The network effect between influencers and brands is essential for effective marketing strategies.

ND

Nicolas Dessaigne

11/27/24

@ Y Combinator

Once you have a product that users appreciate, expanding your market becomes easier; starting with a niche can lead to broader adoption later.

JG

Jonathan Gill

05/15/19

@ Y Combinator

The quality of the audience is more important than the size when it comes to advertising in podcasts; niche audiences can be more valuable.

SG

Seth Godin

02/13/24

@ Brand Master Academy

The smallest viable market is crucial for brands; choosing a precise audience can lead to significant growth over time, as seen with brands like Patagonia and Nike.

GA

Gustaf Alströmer

08/16/19

@ Y Combinator

If your product is social in nature, having more users improves the experience, making it essential to focus on virality and referrals.

GT

Garry Tan

09/20/18

@ Y Combinator

Creating a product that a small group of users absolutely loves is more valuable than trying to please a larger audience with mediocre features.