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RS

Raj Shamani

10/07/23

@ Nikhil Kamath

In today's world, building a social media following is crucial for anyone starting a brand from scratch.

Video

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Ep #11 | WTF Goes into Building a Fashion, Beauty, or Home Brand? Nikhil w/ Kishore, Raj, and Ananth

@ Nikhil Kamath

10/07/23

Related Takeaways

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Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

Understanding the engagement level of followers is crucial for building a lasting brand, as seen with successful influencers.

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Raj Shamani

10/07/23

@ Nikhil Kamath

To grow a brand, it's crucial to identify where your ideal customers spend their time and how to reach them effectively.

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Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

The ideal influencer for a brand should have the potential for significant growth in their following, rather than just a large current following.

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Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

Content creation is essential for building a community around a brand, as it fosters culture and influences consumer behavior.

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Nikhil Kamath Cast

05/07/23

@ Nikhil Kamath

The social media revolution has changed how brands interact with consumers, making it essential to engage with influencers who align with brand values.

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Nikhil Kamath Cast

05/07/23

@ Nikhil Kamath

Social media is a significant driver of consumer behavior, influencing what people buy and how they perceive brands.

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Ryan Hoover

10/05/17

@ Y Combinator

Building an audience before launching a product is crucial; it ensures that there are people ready to engage and provide feedback from the start.

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Rich Barton

04/18/25

@ Tim Ferriss

Building a strong brand that customers know and love is crucial; it allows you to source most of your traffic directly, reducing dependency on platforms like Google.

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Raj Shamani

10/07/23

@ Nikhil Kamath

I scaled my social media following from 50,000 to 300,000 in three months by analyzing top brands and creating relevant content.