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Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

To effectively market, brands should communicate the negative consequences customers might face if they do not engage with their products or services.

Video

Building a Story Brand by Donald Miller Audiobook (read in one sitting)

@ Zack Scriven Media

06/13/21

Related Takeaways

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Brands must clearly articulate how they can help customers avoid negative outcomes, creating a sense of urgency and relevance in their messaging.

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Brands that fail to warn customers about potential negative outcomes miss the opportunity to engage them effectively.

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Every human being is trying to avoid a tragic ending. Brands must show customers the cost of not doing business with them, highlighting what's at stake in their story.

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Brands should illustrate how their products can lead to a better life for customers, emphasizing the positive changes that will occur after purchase.

Seth Godin

02/13/24

@ Brand Master Academy

Creating tension in your marketing is essential; it compels customers to act by making them feel they will miss out if they don't engage with your offering.

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Emphasizing potential loss in marketing is more effective than focusing solely on gains; people are more motivated to avoid losses than to achieve gains.

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

To effectively engage customers, brands must position their products as solutions to both external and internal problems, enhancing the perceived value of those products.

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Customers are attracted to brands that address their internal problems, not just external ones. By discussing the problems customers face, brands can deepen their interest in what they offer.

Rich Barton

04/18/25

@ Tim Ferriss

Provocation marketing should incite an emotional response without scaring people, as fear is a cheap way to get attention but doesn't foster a positive brand experience.