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RS

Rory Sutherland

04/10/25

@ EPIC Conjoint

Rationality is often overvalued compared to other human faculties like intuition and creativity, which can be more effective in many situations.

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Rory Sutherland – How human behaviour regularly defies logic and supporting data

@ EPIC Conjoint

Rory Sutherland – How human behaviour regularly defies logic and supporting data

04/10/25

Related Takeaways

DM

Dr. Michael Platt

02/17/25

@ Andrew Huberman

Rationality in decision-making is often misunderstood; we don't always process information dispassionately due to inherent brain constraints and the concept of bounded rationality.

RS

Rory Sutherland

04/10/25

@ EPIC Conjoint

Humans often make instinctive decisions and then rationalize them, rather than making decisions based on objective reasoning.

RR

Rich Roll Cast

06/24/24

@ Rich Roll

Intuition is real and can be understood through science, allowing individuals to improve their decision-making by blending emotions with rational thought.

JP

Joel Pearson

06/24/24

@ Rich Roll

There are significant individual differences in intuition; some people rely heavily on it for decision-making, while others prefer a more logical approach.

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Rory Sutherland

08/01/22

@ The Diary Of A CEO

The psychological aspect of marketing often outweighs the rational; for example, consumers may trust a more expensive product over a cheaper one, even if the cheaper product is of equal quality.

CM

Charles Munger

07/21/21

@ Life Stories

Rationality is a moral duty, and I learned this value from my grandfather, which has guided my approach to life and business.

RR

Rich Roll Cast

06/24/24

@ Rich Roll

People often overestimate their agency and trust in their intuition, unaware of the subtle manipulations that influence their decisions daily.

JW

Josh Woodward

03/18/25

@ Sequoia Capital

It's essential to consider the values embedded in AI tools, focusing on amplifying human creativity rather than replacing it.

RR

Rich Roll Cast

06/24/24

@ Rich Roll

Intuition is real, and we can understand it through existing science, which allows us to establish simple rules for when to use it, ultimately improving decision-making harmoniously.