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RS

Rory Sutherland

04/10/25

@ EPIC Conjoint

Humans often make instinctive decisions and then rationalize them, rather than making decisions based on objective reasoning.

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Rory Sutherland – How human behaviour regularly defies logic and supporting data

@ EPIC Conjoint

Rory Sutherland – How human behaviour regularly defies logic and supporting data

04/10/25

Related Takeaways

NR

Naval Ravikant

04/01/25

@ Chris Williamson

The gut instinct is the ultimate decision maker, while the mind rationalizes decisions afterward; gut feelings are shaped by both genetic and experiential factors.

DM

Dr. Michael Platt

02/17/25

@ Andrew Huberman

Rationality in decision-making is often misunderstood; we don't always process information dispassionately due to inherent brain constraints and the concept of bounded rationality.

RS

Rory Sutherland

04/10/25

@ EPIC Conjoint

Rationality is often overvalued compared to other human faculties like intuition and creativity, which can be more effective in many situations.

DM

Dr. Michael Platt

02/17/25

@ Andrew Huberman

When making decisions under high arousal, we often misjudge information, mistaking noise for signal and correlating unrelated factors, which can lead to poor choices.

RR

Rich Roll Cast

06/24/24

@ Rich Roll

People often overestimate their agency and trust in their intuition, unaware of the subtle manipulations that influence their decisions daily.

AH

Andrew Huberman

07/20/20

@ Rich Roll

The human brain is not optimized for making the best choices; it's designed for behaviors that feel good, which can lead to dysfunction.

JP

Joel Pearson

06/24/24

@ Rich Roll

When we make intuitive choices, something happens in our brain and body simultaneously, often described as a gut feeling or somatic response.

DM

Dr. Michael Platt

02/17/25

@ Andrew Huberman

When making choices, people often pay more attention to potential losses than to potential gains, which can lead to loss aversion and impact their decision-making.

JP

Joel Pearson

06/24/24

@ Rich Roll

There are significant individual differences in intuition; some people rely heavily on it for decision-making, while others prefer a more logical approach.