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Atmrix

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Tools

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Videos Channels Figures

Atmrix

About

NM

Neal Mohan

05/24/25

@ Nikhil Kamath

Consumers are in charge of content choices, expecting a wide variety of formats and types of content to be available in one place.

Video

NK

Nikhil Kamath x YouTube CEO, Neal Mohan | People by WTF Ep. 9

@ Nikhil Kamath

Nikhil Kamath x YouTube CEO, Neal Mohan | People by WTF Ep. 9

05/24/25

Related Takeaways

MS

Michael Seibel

12/22/23

@ Y Combinator

Entertainment is now abundant and accessible; there's an infinite supply of content available for free, limited only by your willingness to seek it out.

JW

Josh Woodward

03/18/25

@ Sequoia Capital

The future of entertainment will be more steerable, allowing consumers to interact and influence content dynamically.

SP

Sundar Pichai

05/27/25

@ The Verge

People are consuming a lot more information, and there are more creators putting out content, making this an expansionary moment for the web.

JW

Josh Woodward

03/18/25

@ Sequoia Capital

Personalization in content consumption will become more extreme, tailoring experiences based on individual preferences.

NK

Nikhil Kamath Cast

04/20/23

@ Nikhil Kamath

The days of a single platform serving all social media needs are over; users are looking for more tailored experiences that cater to specific interests.

NM

Neal Mohan

05/24/25

@ Nikhil Kamath

In the future, content consumption will be driven by creator-led production, similar to how startups invigorate industries.

YC

Y Combinator Cast

05/15/19

@ Y Combinator

You can treat product and content in the same way, but centralization can push creators off platforms that don't align with them.

NK

Nikhil Kamath Cast

05/07/23

@ Nikhil Kamath

The changing landscape of storytelling, especially with the rise of long-form content during the pandemic, has transformed consumer preferences in entertainment.

NM

Neal Mohan

10/31/23

@ Stanford Graduate School of Business

In the sports realm, YouTube is adapting to changing consumption habits, focusing on providing choice, technical innovation, and integrating content from creators to engage younger audiences.