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About

NK

Nikhil Kamath Cast

04/20/23

@ Nikhil Kamath

The days of a single platform serving all social media needs are over; users are looking for more tailored experiences that cater to specific interests.

Video

NK

Ep. #2: Secrets of Social Media Success, Mental Health & Distribution Hacks - 3 OGs Reveal All

@ Nikhil Kamath

Ep. #2: Secrets of Social Media Success, Mental Health & Distribution Hacks - 3 OGs Reveal All

04/20/23

Related Takeaways

NK

Nikhil Kamath Cast

04/20/23

@ Nikhil Kamath

The verticalization of social media platforms is emerging, with specific platforms like LinkedIn and TikTok serving distinct purposes, indicating a trend towards niche social media.

JW

Josh Woodward

03/18/25

@ Sequoia Capital

Personalization in content consumption will become more extreme, tailoring experiences based on individual preferences.

JB

Jordan B Peterson Cast

06/12/25

@ Jordan B Peterson

Social media algorithms are designed to capture attention by maximizing engagement for shorter and shorter durations, leading to fragmented information consumption.

RS

Raj Shamani

10/07/23

@ Nikhil Kamath

Brands should align their content with what platforms want to promote to gain visibility and engagement.

NK

Nikhil Kamath Cast

04/20/23

@ Nikhil Kamath

Social media has shifted from connecting people to creating a social hierarchy, where users seek to portray an idealized version of their lives.

M

MrBeast

01/12/23

@ Lex Fridman

Content can now go viral on every platform without needing to tailor it specifically for each one, which was not possible a few years ago.

AS

Alex Schultz

03/24/17

@ Y Combinator

For social media platforms, connecting users with their friends quickly is essential; without this connection, users are unlikely to return due to an empty newsfeed.

GM

Gaurav Misra

03/27/25

@ Lenny's Podcast

The future of social media may involve entirely AI-generated content, where users interact with non-existent personas tailored to their preferences.

NK

Nikhil Kamath Cast

04/20/23

@ Nikhil Kamath

Social media platforms monetize user data by analyzing behavioral patterns and preferences to target advertisements effectively.