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AS

Alex Schultz

03/24/17

@ Y Combinator

For social media platforms, connecting users with their friends quickly is essential; without this connection, users are unlikely to return due to an empty newsfeed.

Video

YC

Growth with Alex Schultz (How to Start a Startup 2014: Lecture 6)

@ Y Combinator

Growth with Alex Schultz (How to Start a Startup 2014: Lecture 6)

03/24/17

Related Takeaways

NK

Nikhil Kamath Cast

04/20/23

@ Nikhil Kamath

Facebook's success was due to secure connections and ensuring that new users had at least 20 friends on the platform, which made it more engaging.

PB

Paul Buchheit

10/25/18

@ Y Combinator

Facebook understood that the most important feature of a social network is having your friends there, which creates a tension between individual and network needs.

AS

Alex Schultz

03/24/17

@ Y Combinator

The magic moment for Facebook users occurs when they see their friends' faces, which is crucial for user retention and engagement.

NK

Nikhil Kamath Cast

04/20/23

@ Nikhil Kamath

Humans are inherently social beings, and social media platforms capitalize on this by providing instant gratification through likes and comments.

GA

Gustaf Alströmer

08/16/19

@ Y Combinator

If your product is social in nature, having more users improves the experience, making it essential to focus on virality and referrals.

MZ

Mark Zuckerberg

10/25/13

@ Y Combinator

Facebook started as a service for Harvard students but expanded because almost everyone has friends and family they want to stay connected with.

NK

Nikhil Kamath Cast

04/20/23

@ Nikhil Kamath

Social media platforms are designed to exploit human psychology, particularly the need for validation and acknowledgment.

NK

Nikhil Kamath Cast

04/20/23

@ Nikhil Kamath

The days of a single platform serving all social media needs are over; users are looking for more tailored experiences that cater to specific interests.

NK

Nikhil Kamath Cast

04/20/23

@ Nikhil Kamath

The success of social media platforms often relies on uncontrollable forces and the ability to connect with local audiences in their languages, as seen with platforms like Koo.