For social media platforms, connecting users with their friends quickly is essential; without this connection, users are unlikely to return due to an empty newsfeed.

The days of a single platform serving all social media needs are over; users are looking for more tailored experiences that cater to specific interests.

The verticalization of social media platforms is emerging, with specific platforms like LinkedIn and TikTok serving distinct purposes, indicating a trend towards niche social media.

To effectively promote your content, find out where your customers hang out and tailor your approach to those platforms, as not everything works everywhere.

Building a scalable translation infrastructure is vital for reaching diverse markets; Facebook utilized community translations to quickly adapt to new languages.

Social media platforms are designed to exploit human psychology, particularly the need for validation and acknowledgment.

The future of social media will depend on platforms that incentivize creators by sharing revenue, attracting more users and content creators, while YouTube could evolve into a social media platform if it allows users to message each other and follow friends' content, similar to how Netflix could become more social if viewers could chat while watching movies together.

Most social media platforms primarily facilitate passive consumption rather than active engagement, which is crucial for their power and influence.

Content on YouTube is increasingly global, with local stories often translating well across cultures, although cultural specifics still matter.