YouTube is evolving, and with the introduction of ad revenue sharing for Shorts, creators will have more incentive to produce content on the platform.

YouTube is fundamentally about watching, sharing, and creating video content, and it aims to maintain its position as the world's oldest and largest creator economy.

YouTube will continue to focus on technology and support for creators, while the creative direction will be determined by the creators themselves. When I first started at YouTube ten years ago, the number of creators was around four or five, but now there's a proliferation of amazing content and creativity, which defines YouTube today and will continue to do so in the next decade.

YouTube is likely to keep growing because it's owned by Google, while Twitter's future is uncertain and could change rapidly.

The future of entertainment will be more steerable, allowing consumers to interact and influence content dynamically.

YouTube's live streaming has potential because it combines video on demand with real-time interaction, allowing creators to build a community by engaging with viewers instantly.

The embed feature was crucial for YouTube's growth. It allowed users to share videos on platforms like MySpace, which helped create an organic virality without spending any money on marketing.

In the future, content consumption will be driven by creator-led production, similar to how startups invigorate industries.

I think TikTok will produce more traditional creators, but there's a lot of noise on that platform. I hope YouTube becomes a more supportive place for creators, where they aren't constantly battling for monetization and stability.