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Atmrix

About

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Atmrix

About

MN

Marty Neumeier

12/18/19

@ The Futur

To effectively communicate the value of design, you need to understand how it connects to business outcomes and be able to articulate that to clients.

Video

TF

What is Branding? A deep dive with Marty Neumeier

@ The Futur

What is Branding? A deep dive with Marty Neumeier

12/18/19

Related Takeaways

MN

Marty Neumeier

12/18/19

@ The Futur

To succeed in branding, you must learn to speak the language of business and connect your creative work to business goals.

BB

Bob Baxley

06/12/25

@ Lenny's Podcast

The best design outcomes come from having a clear vision and understanding of what you're trying to achieve before involving designers in the process.

MS

Michael Skok

04/01/23

@ Harvard Innovation Labs

To effectively communicate your value proposition, define the before and after scenarios for your users, emphasizing the critical improvements your product offers.

GT

Garry Tan

09/20/18

@ Y Combinator

When interviewing designers, prioritize their communication skills and ability to articulate their design decisions and trade-offs.

DF

Dylan Field

03/13/25

@ Y Combinator

Founders are increasingly recognizing the importance of design, understanding its value beyond just functionality.

MN

Marty Neumeier

12/18/19

@ The Futur

Collecting measurable results from past projects helps prove the value of design to clients, making it easier to justify higher fees.

DR

Dieter Rams

06/01/13

@ ArtCenter College of Design

Design can significantly impact a company's success, and it’s essential to fight for good design in a competitive market.

KD

Katie Dill

10/16/24

@ Y Combinator

Hiring great designers involves understanding what good design looks like and helping them see their role in the company.

BT

Bret Taylor

05/08/25

@ Sequoia Capital

The key to selling effectively is understanding your customer's language and needs, and reflecting the value of your technology in solving their problems.