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TP

Tom Preston-Werner

10/25/13

@ Y Combinator

The product is the most important aspect of your company. Start with design, as it's how customers interact with your product and what they see and feel.

Video

YC

Tom Preston Werner at Startup School 2012

@ Y Combinator

Tom Preston Werner at Startup School 2012

10/25/13

Related Takeaways

MC

Matt Cutts

12/04/19

@ Y Combinator

Design is not just about aesthetics; it's about creating a user-friendly experience that ensures users can navigate and interact with your product easily.

KH

Kevin Hale

03/25/17

@ Y Combinator

When designing a product, consider how users feel when they interact with it; the emotional response is important.

HI

Harvard Innovation Labs Cast

02/02/14

@ Harvard Innovation Labs

To design a product for success, consider user experience, supportability, and how others can resell it without your direct involvement.

AE

Aaron Epstein

09/13/24

@ Y Combinator

In the early stages of your startup, you are the brand; the way you communicate and the effort you put into personalization will stand out to potential customers and partners.

GT

Garry Tan

09/20/18

@ Y Combinator

The integration of design into a startup's process is essential for building products that resonate with users.

TP

Tom Preston-Werner

10/25/13

@ Y Combinator

The philosophy that guides decisions is what truly matters in creating successful products and a thriving company.

KH

Kevin Hale

03/25/17

@ Y Combinator

In software, first impressions are obvious and companies often focus on them, but the best product creators discover many other memorable first moments.

RS

Raphael Schaad

03/28/25

@ Y Combinator

Design is not just about aesthetics; it encompasses how a product works and how it is built, affecting the overall user experience.

AC

Adora Cheung

03/20/17

@ Y Combinator

Before building a product, you should storyboard the ideal user experience, considering how customers will discover, interact with, and evaluate your product.