It's acceptable to offer a free product if there's a structured plan to monetize it later, such as through freemium or ad-supported models.

Charging for your product shouldn't come from fear of losing customers; it should be based on understanding its value to users.

Charging customers is essential for validating your product's value. Offering free trials can be tempting, but if customers aren't paying, they aren't truly customers. Resist the fear of rejection based on price.

Ensure that your website clearly communicates that it offers more than just a simple tool; users need to understand the full scope of what you're providing to build trust.

Many founders think they need to offer their product for free to gain users, but it's often better to charge a price to gauge real interest.

Offering free or low-cost plans can lower the barrier to entry, making it easier for customers to say yes and see the value of your product.

If your product is open source, consider monetization strategies like offering cloud hosting or an open core model with premium features.

When developing a business model, it's essential to consider what your customers are familiar with. For instance, if you're selling cloud computing services, pricing should be clear and comparable to established providers like AWS, rather than overly complex.

Creating a business model that allows for free distribution of a product can lead to significant revenue through subscription services, as demonstrated by the antivirus software model.