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Harvard Innovation Labs Cast

02/02/14

@ Harvard Innovation Labs

Creating a business model that allows for free distribution of a product can lead to significant revenue through subscription services, as demonstrated by the antivirus software model.

Video

Harvard i-lab | Startup Secrets: Business Model

@ Harvard Innovation Labs

Harvard i-lab | Startup Secrets: Business Model

02/02/14

Related Takeaways

Brian Halligan

05/08/19

@ Y Combinator

Freemium models work well for large markets, allowing companies to give away products as a strategy to capture a larger audience.

Wade Foster

08/19/17

@ Y Combinator

The freemium business model allows users to self-serve and become champions for your product within their organizations, facilitating easier adoption.

Y Combinator Cast

06/02/22

@ Y Combinator

It's acceptable to offer a free product if there's a structured plan to monetize it later, such as through freemium or ad-supported models.

Y Combinator Cast

11/27/24

@ Y Combinator

If your product is open source, consider monetization strategies like offering cloud hosting or an open core model with premium features.

Harvard Innovation Labs Cast

02/02/14

@ Harvard Innovation Labs

The shift from selling products to offering services or subscriptions can lead to predictable revenue streams and increased customer retention.

Kevin Hale

09/07/19

@ Y Combinator

If you're offering something for free but your business model relies on other revenue streams, it's crucial to explain that to users to alleviate their concerns and build trust.

Eric Migicovsky

10/13/18

@ Y Combinator

It's important to question whether a subscription model is truly what customers want, as forcing it can create additional problems beyond just building great products.

Mathilde Collin

10/25/18

@ Y Combinator

I chose a subscription-based model because it aligns with the benefit users receive from having more users, and it's a common practice in our industry.

Brian Halligan

05/08/19

@ Y Combinator

Freemium models, like those used by Atlassian and Zoom, represent the future of software sales, allowing users to experience the product before committing to a purchase.