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Atmrix

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MC

Mathilde Collin

10/25/18

@ Y Combinator

I chose a subscription-based model because it aligns with the benefit users receive from having more users, and it's a common practice in our industry.

Video

YC

After PMF: People, Customers, Sales by Mathilde Collin

@ Y Combinator

After PMF: People, Customers, Sales by Mathilde Collin

10/25/18

Related Takeaways

CB

Chris Best

05/15/19

@ Y Combinator

Subscriptions are powerful because they feel less expensive than a flat fee, leading to more people willing to pay over time.

MM

Macy Mills

05/17/25

@ a16z speedrun

Subscription-based pricing offers predictability for both businesses and customers, often combining user-based pricing with monthly or annual subscriptions.

MC

Mathilde Collin

10/25/18

@ Y Combinator

We started with a freemium model, but realized it distracted us; we shifted to a paid model and consistently increased prices over time, which helped us focus on serious customers.

EM

Eric Migicovsky

10/13/18

@ Y Combinator

It's important to question whether a subscription model is truly what customers want, as forcing it can create additional problems beyond just building great products.

HI

Harvard Innovation Labs Cast

02/02/14

@ Harvard Innovation Labs

Creating a business model that allows for free distribution of a product can lead to significant revenue through subscription services, as demonstrated by the antivirus software model.

SB

Steve Ballmer

06/02/25

@ Acquired

We aimed to create a recurring revenue model with the enterprise agreement, which allowed companies to pay a fixed amount annually for software usage.

HI

Harvard Innovation Labs Cast

02/02/14

@ Harvard Innovation Labs

In a SaaS business model, long-term subscriptions change the visibility of revenue, allowing for more accurate forecasting based on customer retention and upsell rates.

SA

Sam Altman

05/15/24

@ The Logan Bartlett Show

The subscription model for ChatGPT has surprisingly worked well for us, and I didn't expect it to perform as successfully as it has.

ZP

Zach Perret

05/27/25

@ Acquired

Our business model generates revenue in three ways: per user signup fees, per payment fees, and a stable per user per month fee for different products.