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About

WF

Wade Foster

08/19/17

@ Y Combinator

The freemium business model allows users to self-serve and become champions for your product within their organizations, facilitating easier adoption.

Video

YC

The CEO Who Pays Employees to De-Locate From the Bay

@ Y Combinator

The CEO Who Pays Employees to De-Locate From the Bay

08/19/17

Related Takeaways

BH

Brian Halligan

05/08/19

@ Y Combinator

Freemium models, like those used by Atlassian and Zoom, represent the future of software sales, allowing users to experience the product before committing to a purchase.

BH

Brian Halligan

05/08/19

@ Y Combinator

Freemium models work well for large markets, allowing companies to give away products as a strategy to capture a larger audience.

YC

Y Combinator Cast

06/02/22

@ Y Combinator

The freemium model is effective when there's a clear constraint that users want to overcome, prompting them to pay for upgrades.

PK

Pete Koomen

12/09/22

@ Y Combinator

Startups should use freemium pricing by offering free features for individual users while charging for team collaboration features, which can help in acquiring users effectively.

YC

Y Combinator Cast

06/02/22

@ Y Combinator

It's acceptable to offer a free product if there's a structured plan to monetize it later, such as through freemium or ad-supported models.

KH

Kevin Hale

07/03/19

@ Y Combinator

Our freemium model allowed Wufoo to spread organically; users would see 'powered by Wufoo' on forms they created, which helped us gain visibility.

YC

Y Combinator Cast

06/02/22

@ Y Combinator

In the open core model, companies aim for user adoption of their free software, planning to upsell later to enterprise support.

MM

Macy Mills

05/17/25

@ a16z speedrun

Offering free or low-cost plans can lower the barrier to entry, making it easier for customers to say yes and see the value of your product.

HI

Harvard Innovation Labs Cast

02/02/14

@ Harvard Innovation Labs

Creating a business model that allows for free distribution of a product can lead to significant revenue through subscription services, as demonstrated by the antivirus software model.