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Pete Koomen

12/09/22

@ Y Combinator

Startups should use freemium pricing by offering free features for individual users while charging for team collaboration features, which can help in acquiring users effectively.

Video

Which Sales Strategy Is Best For Your Startup?

@ Y Combinator

Which Sales Strategy Is Best For Your Startup?

12/09/22

Related Takeaways

Michael Seibel

09/06/18

@ Y Combinator

Many founders think they need to offer their product for free to gain users, but it's often better to charge a price to gauge real interest.

Brian Halligan

05/08/19

@ Y Combinator

Freemium models, like those used by Atlassian and Zoom, represent the future of software sales, allowing users to experience the product before committing to a purchase.

Brian Halligan

05/08/19

@ Y Combinator

Freemium models work well for large markets, allowing companies to give away products as a strategy to capture a larger audience.

Wade Foster

08/19/17

@ Y Combinator

The freemium business model allows users to self-serve and become champions for your product within their organizations, facilitating easier adoption.

Y Combinator Cast

06/02/22

@ Y Combinator

The freemium model is effective when there's a clear constraint that users want to overcome, prompting them to pay for upgrades.

Elad Gil

10/18/18

@ Y Combinator

Startups should experiment with pricing strategies, especially when they have a small customer base, as it's easier to adjust prices than to raise them later.

Brian Halligan

05/08/19

@ Y Combinator

If I were to start HubSpot again, I would implement a freemium model to attract users more naturally before converting them to paying customers.

Macy Mills

05/17/25

@ a16z speedrun

Project-based pricing is common in consultancy and professional services, but founders should transition to more scalable pricing models as soon as possible.

Macy Mills

05/17/25

@ a16z speedrun

Offering free or low-cost plans can lower the barrier to entry, making it easier for customers to say yes and see the value of your product.