Tools

Search

Explore

Videos Channels Figures

Atmrix

About

Tools

Search

Explore

Videos Channels Figures

Atmrix

About

YC

Y Combinator Cast

06/02/22

@ Y Combinator

The freemium model is effective when there's a clear constraint that users want to overcome, prompting them to pay for upgrades.

Video

YC

Turning Your Users Into Paying Customers

@ Y Combinator

Turning Your Users Into Paying Customers

06/02/22

Related Takeaways

BH

Brian Halligan

05/08/19

@ Y Combinator

Freemium models work well for large markets, allowing companies to give away products as a strategy to capture a larger audience.

WF

Wade Foster

08/19/17

@ Y Combinator

The freemium business model allows users to self-serve and become champions for your product within their organizations, facilitating easier adoption.

MC

Mathilde Collin

10/25/18

@ Y Combinator

We started with a freemium model, but realized it distracted us; we shifted to a paid model and consistently increased prices over time, which helped us focus on serious customers.

BH

Brian Halligan

05/08/19

@ Y Combinator

Freemium models, like those used by Atlassian and Zoom, represent the future of software sales, allowing users to experience the product before committing to a purchase.

YC

Y Combinator Cast

06/02/22

@ Y Combinator

It's acceptable to offer a free product if there's a structured plan to monetize it later, such as through freemium or ad-supported models.

PK

Pete Koomen

12/09/22

@ Y Combinator

Startups should use freemium pricing by offering free features for individual users while charging for team collaboration features, which can help in acquiring users effectively.

BH

Brian Halligan

05/08/19

@ Y Combinator

If I were to start HubSpot again, I would implement a freemium model to attract users more naturally before converting them to paying customers.

KH

Kevin Hale

09/07/19

@ Y Combinator

If you're offering something for free but your business model relies on other revenue streams, it's crucial to explain that to users to alleviate their concerns and build trust.

Lv

Luis von Ahn

05/10/25

@ Stanford Graduate School of Business

We launched Duolingo with a premium model where users can learn for free but see ads, or pay to remove ads, which allows us to fund the platform while keeping it accessible.