Tools

Explore

Videos Channels Figures

Atmrix

Tools

Explore

Videos Channels Figures

Atmrix

BH

Brian Halligan

05/08/19

@ Y Combinator

Freemium models, like those used by Atlassian and Zoom, represent the future of software sales, allowing users to experience the product before committing to a purchase.

Video

HubSpot CEO and Cofounder Brian Halligan with Wufoo Cofounder Kevin Hale

@ Y Combinator

HubSpot CEO and Cofounder Brian Halligan with Wufoo Cofounder Kevin Hale

05/08/19

Related Takeaways

Wade Foster

08/19/17

@ Y Combinator

The freemium business model allows users to self-serve and become champions for your product within their organizations, facilitating easier adoption.

Pete Koomen

12/09/22

@ Y Combinator

Startups should use freemium pricing by offering free features for individual users while charging for team collaboration features, which can help in acquiring users effectively.

Brian Halligan

05/08/19

@ Y Combinator

Freemium models work well for large markets, allowing companies to give away products as a strategy to capture a larger audience.

Y Combinator Cast

06/02/22

@ Y Combinator

The freemium model is effective when there's a clear constraint that users want to overcome, prompting them to pay for upgrades.

Y Combinator Cast

06/02/22

@ Y Combinator

It's acceptable to offer a free product if there's a structured plan to monetize it later, such as through freemium or ad-supported models.

Y Combinator Cast

06/02/22

@ Y Combinator

In the open core model, companies aim for user adoption of their free software, planning to upsell later to enterprise support.

Brian Halligan

05/08/19

@ Y Combinator

If I were to start HubSpot again, I would implement a freemium model to attract users more naturally before converting them to paying customers.

Y Combinator Cast

11/27/24

@ Y Combinator

If your product is open source, consider monetization strategies like offering cloud hosting or an open core model with premium features.

Mathilde Collin

10/25/18

@ Y Combinator

We started with a freemium model, but realized it distracted us; we shifted to a paid model and consistently increased prices over time, which helped us focus on serious customers.