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MM

Macy Mills

05/17/25

@ a16z speedrun

Project-based pricing is common in consultancy and professional services, but founders should transition to more scalable pricing models as soon as possible.

Video

as

The Complete Startup Playbook for B2B Pricing

@ a16z speedrun

The Complete Startup Playbook for B2B Pricing

05/17/25

Related Takeaways

EG

Elad Gil

10/18/18

@ Y Combinator

Startups should experiment with pricing strategies, especially when they have a small customer base, as it's easier to adjust prices than to raise them later.

MS

Michael Seibel

06/02/22

@ Y Combinator

Successful startups frequently test their pricing, adjusting it as they learn more about their market.

YC

Y Combinator Cast

05/31/24

@ Y Combinator

Startups can leverage consulting services to generate revenue while building their product, but relying too heavily on consulting can hinder growth and scalability.

PK

Pete Koomen

12/09/22

@ Y Combinator

Startups should use freemium pricing by offering free features for individual users while charging for team collaboration features, which can help in acquiring users effectively.

AE

Aaron Epstein

12/16/22

@ Y Combinator

You should price based on the perceived value of your product rather than on cost, as many founders mistakenly use cost-plus pricing, which ignores the full value customers see.

MM

Manny Medina

04/22/25

@ Sequoia Capital

AI companies should align their pricing with what matters to their customers after demonstrating value, rather than relying solely on fixed or consumption-based pricing models.

MM

Macy Mills

05/17/25

@ a16z speedrun

Site-based pricing, which restricts access to specific locations, is losing popularity as remote work becomes the norm, and is not typically recommended for founders.

MS

Michael Seibel

07/08/22

@ Y Combinator

As a founder, you should earn the right to spend money by first testing low-cost or no-cost solutions before scaling up expenditures.

BB

Ben Brook

04/19/25

@ EO

Pricing should be iterative; continuously adapt and change it based on market feedback and data until you find the right price point.