Charging customers is essential for validating your product's value. Offering free trials can be tempting, but if customers aren't paying, they aren't truly customers. Resist the fear of rejection based on price.

Many founders think they need to offer their product for free to gain users, but it's often better to charge a price to gauge real interest.

It's acceptable to offer a free product if there's a structured plan to monetize it later, such as through freemium or ad-supported models.

Offering long free trials or pilots can be counterproductive, as customers may not fully commit to using the product. Keep trials short with clear success criteria.

To overcome the discomfort of raising prices, create free content that provides value to those who may be priced out of your services. This way, you can still help them while establishing your worth in the market.

If you're offering something for free but your business model relies on other revenue streams, it's crucial to explain that to users to alleviate their concerns and build trust.

Startups should use freemium pricing by offering free features for individual users while charging for team collaboration features, which can help in acquiring users effectively.

The freemium business model allows users to self-serve and become champions for your product within their organizations, facilitating easier adoption.

Freemium models work well for large markets, allowing companies to give away products as a strategy to capture a larger audience.