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Atmrix

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AE

Aaron Epstein

12/16/22

@ Y Combinator

Pricing should be viewed as a tool to learn about customer demand and value perception, helping to refine your product offering.

Video

YC

Startup Business Models and Pricing | Startup School

@ Y Combinator

Startup Business Models and Pricing | Startup School

12/16/22

Related Takeaways

BB

Ben Brook

04/19/25

@ EO

Understanding the business value your product provides is crucial for setting the right price.

MM

Macy Mills

05/17/25

@ a16z speedrun

Test your pricing to find out how much customers are willing to pay; as your product matures, your ideal customer profile may change, and you should adapt your pricing accordingly.

MM

Macy Mills

05/17/25

@ a16z speedrun

Pricing isn't just a number; it's a strategy that should evolve as your business grows, allowing for flexibility and adaptation to avoid common mistakes.

AE

Aaron Epstein

12/16/22

@ Y Combinator

Pricing isn't permanent; you can adjust it over time as you learn more and add value to your product.

AE

Aaron Epstein

12/16/22

@ Y Combinator

You should price based on the perceived value of your product rather than on cost, as many founders mistakenly use cost-plus pricing, which ignores the full value customers see.

BB

Ben Brook

04/19/25

@ EO

Pricing should be iterative; continuously adapt and change it based on market feedback and data until you find the right price point.

KS

Krithika Shankarraman

05/25/25

@ Lenny's Podcast

Experimentation is key in pricing strategy, especially for AI products. Testing different pricing models helps determine what resonates with customers and drives value.

MM

Manny Medina

04/22/25

@ Sequoia Capital

AI companies should align their pricing with what matters to their customers after demonstrating value, rather than relying solely on fixed or consumption-based pricing models.

TB

Tom Blomfield

07/26/24

@ Y Combinator

When pricing your product, focus on the value it delivers to the customer rather than just the cost of providing the service.