You have a finite number of tries, but if you timebox your tries, you'll get to try a lot more things, maximizing your chance of success.

Founders fail when they don't try enough things, often getting stuck doing the same thing repeatedly without abandoning proven false hypotheses.

A product-market hypothesis consists of a specific group of people you can reach and a problem to solve for them.

Insanity is doing the same thing over and over again and expecting different results; if at first you don't succeed, try again, but know when to quit.

New insights are hard to come by because good ideas are rare, and bad ideas can nullify perfect execution, causing talented founders to struggle despite having great resources.

There are two common failure cases for startups: either it's a real problem that people don't know about, or it's not a real problem at all.

When working with early-stage startups, the focus is often on how to get the product in front of people, as there are no silver bullets in this process. You need to try various strategies like content marketing, search engine marketing, search engine optimization, events, webinars, partnerships, and even street teams to find what works best.

The most common failure in customer acquisition is getting stuck on one or two strategies and repeatedly trying them, which leads to doing more of what doesn't work.

Success in customer acquisition looks like trying something that works, doubling down on it, and establishing a new normal that leads to scalable growth and product market fit.

Once you have an initial go-to-market strategy, the real challenge is retaining customers, as many companies experience high churn despite early traction.

A common issue in digital health and biotech is the 'pile of pilots' problem, where companies secure pilot projects but fail to expand them, indicating a lack of product stickiness.

To address retention issues, you can improve your product and directly ask users why they aren't using it, then solve those problems for another chance at success. Additionally, sometimes you need to revisit the product-market hypothesis and consider changing the target audience or the problem you're solving.

You can adjust the price point or even choose a different problem to address, as different groups have varying needs that your software might fulfill.

Timeboxing allows you to allocate a specific amount of time to explore a market and problem, and if it doesn't work out, you need to quit and move on to the next opportunity.

If you're a strong team employing the right strategies and timeboxing effectively, you will discover product-market fit.

Timeboxing helps you be mindful of how long to spend on any given problem, ensuring you don't waste time on unproductive efforts.

In our current challenging environment, we must prioritize authenticity over performative actions, embracing humility and patience for real internal change.

This period of uncertainty can lead to honest and transformative ideas, encouraging us to challenge our assumptions and pursue bold new concepts.

Remember to timebox your efforts as you seek to find product-market fit.