Success in customer acquisition looks like trying something that works, doubling down on it, and establishing a new normal that leads to scalable growth and product market fit.

Founders fail when they don't try enough things, often getting stuck doing the same thing repeatedly without abandoning proven false hypotheses.

Many founders mistakenly focus on complex growth strategies instead of simply getting their first customer and validating their idea.

Once you have an initial go-to-market strategy, the real challenge is retaining customers, as many companies experience high churn despite early traction.

Many startups fail because they try to do too much at once; it's better to expand on success one customer at a time.

Just because you launch a product doesn't guarantee customer acquisition; I had to fight hard for every customer after the initial excitement wore off.

Startups often fail because they pursue markets that have been tried many times before without understanding why they failed previously.

Most founders fail to do enough outreach, leading them to incorrectly conclude that sales isn't working for them.

Nine times out of ten, I talk startups out of doing things they want to try because most growth gains come from one channel or a handful of tactics, and early teams often have diminishing returns on their ideas.