Founders often struggle to separate their customer pitch from their investor pitch, but it's crucial to develop distinct approaches for each audience.

The difference between pitching to customers and pitching to investors is significant; customers understand the problem you're solving, while investors may not have that same understanding and are primarily interested in the potential for building a large company.

Smart founders recognize that investors have their own goals and incentives, and they should consider these when evaluating investment pitches instead of accepting them blindly.

When pitching to investors, it's crucial to speak their language, focusing on growth, traction, and market opportunity, especially when discussing products that address serious pain points.

When crafting an investor pitch, ensure it is not something you would typically place on your website, as it requires a different approach than customer-facing content. The investor pitch focuses on whether you can build a large business, while the customer pitch addresses whether your product solves a specific problem for the customer.

Understanding the investor's perspective is crucial; angel investors and venture capitalists have different priorities and expectations.

It's crucial for founders to pitch to many investors to gather consistent feedback, as only then can they determine if the reasons for rejection are valid data points.

Investors often have different incentives than founders, which can lead to misalignment in priorities.

When pitching to investors, it's important to focus on the potential for significant growth rather than hedging against failure; confidence in your vision is key.