The difference between pitching to customers and pitching to investors is significant; customers understand the problem you're solving, while investors may not have that same understanding and are primarily interested in the potential for building a large company.

When pitching to customers, use industry jargon to build credibility, encourage them to discuss their problems, and quickly demonstrate how your solution can help them personally.

Customer pitches can be effectively used in sales calls, on your website's front page, in FAQs, and during user interviews, as the language resonates with their experiences.

In contrast, when pitching to investors, avoid jargon and use clear, understandable language, as they may not grasp the problem you're addressing.

Marketing language can be misleading; it often contains fluff that investors must sift through to understand your actual proposition.

A better pitch for Google would be to explain it as a new type of search engine that provides ordered lists of relevant websites based on user queries, rather than using vague descriptions.

When crafting an investor pitch, ensure it is not something you would typically place on your website, as it requires a different approach than customer-facing content. The investor pitch focuses on whether you can build a large business, while the customer pitch addresses whether your product solves a specific problem for the customer.

Investors want to know about your product's development stage, market size, pricing strategy, and your team's capability to build the product.

Customers are more interested in the functionality of the product, the onboarding process, and how the pricing applies to their specific needs.

In a customer conversation, you often discuss detailed aspects like product functionality and user experience, while investor discussions focus on market size and business potential.

Founders often struggle to separate their customer pitch from their investor pitch, but it's crucial to develop distinct approaches for each audience.

It's essential to have separate pitches for investors and customers, as they have different motivations and interests.