The difference between pitching to customers and pitching to investors is significant; customers understand the problem you're solving, while investors may not have that same understanding and are primarily interested in the potential for building a large company.

Investors want to know about your product's development stage, market size, pricing strategy, and your team's capability to build the product.

When pitching to investors, it's crucial to speak their language, focusing on growth, traction, and market opportunity, especially when discussing products that address serious pain points.

When crafting an investor pitch, ensure it is not something you would typically place on your website, as it requires a different approach than customer-facing content. The investor pitch focuses on whether you can build a large business, while the customer pitch addresses whether your product solves a specific problem for the customer.

Investors want to understand how your situation fits into the broader strategy of your company. They won't just give you money because of a market event; you need to be organized and clear about your value proposition.

Customers are more interested in the functionality of the product, the onboarding process, and how the pricing applies to their specific needs.

It's important to communicate the enormous business opportunity your startup presents, even if you can't provide precise long-term financial projections; focus on the potential customer base and market need instead.

We learned that focusing on the market size and economic benefits of our business was more compelling to investors than just the excitement of our product.

Talking to customers provides more depth and information than analyzing data points in a graph, which is critical for building intuition about your product.