When crafting an investor pitch, ensure it is not something you would typically place on your website, as it requires a different approach than customer-facing content. The investor pitch focuses on whether you can build a large business, while the customer pitch addresses whether your product solves a specific problem for the customer.

It's essential to have separate pitches for investors and customers, as they have different motivations and interests.

Founders often struggle to separate their customer pitch from their investor pitch, but it's crucial to develop distinct approaches for each audience.

When pitching to investors, it's crucial to speak their language, focusing on growth, traction, and market opportunity, especially when discussing products that address serious pain points.

When pitching to investors, it's important to focus on the potential for significant growth rather than hedging against failure; confidence in your vision is key.

In contrast, when pitching to investors, avoid jargon and use clear, understandable language, as they may not grasp the problem you're addressing.

When pitching to investors, it's crucial to communicate a bold vision and demonstrate that your team is capable of executing it, rather than focusing on exit strategies.

In a customer conversation, you often discuss detailed aspects like product functionality and user experience, while investor discussions focus on market size and business potential.

When pitching, it's crucial to sell the dream and not just focus on the current state of the company, as venture capitalists are looking for upside maximization.