Google is evolving search to follow the user, emphasizing a user-centric approach to product development.

Google's new AI mode allows for more complex queries and is a significant shift in their search capabilities, aiming to enhance user experience.

The shift from providing a list of links to directly answering questions is a clear trend in search engine evolution, indicating a move towards more intuitive user interfaces.

Google's original search algorithm struggled to scale as the web grew, leading to a period where users received stale search results. This crisis prompted the development of MapReduce, a system for parallelizing web crawling and indexing.

Google's search is evolving to provide complex data visualizations and real-time assistance, enhancing user interaction with information.

The strategy at Google is to put the word 'Google' in front of products, which helps attract a large number of initial users and valuable feedback.

Perplexity is designed to be a more intelligent search engine than Google, particularly useful in specific scenarios.

The new AI mode in Google Search allows users to ask multi-step questions directly within the search interface, providing a more interactive experience similar to chatbots.

The decision to add AI mode to Google Search reflects our commitment to evolving the platform to meet user needs in a rapidly changing technological landscape.