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DS

Dan Siroker

10/26/13

@ Y Combinator

The strategy at Google is to put the word 'Google' in front of products, which helps attract a large number of initial users and valuable feedback.

Video

YC

Dan Siroker at Startup School 2013

@ Y Combinator

10/26/13

Related Takeaways

NA

Nikesh Arora

12/08/23

@ The Logan Bartlett Show

Google's success was largely due to its product being the brand, as it gained traction without spending on marketing, unlike many other tech companies.

MC

Matt Cutts

12/04/19

@ Y Combinator

The early days of Google involved a lot of experimentation with advertising strategies, including self-service ads, which were initially a prototype.

SP

Sundar Pichai

05/16/25

@ All-In Podcast

Google is evolving search to follow the user, emphasizing a user-centric approach to product development.

HI

Harvard Innovation Labs Cast

02/02/14

@ Harvard Innovation Labs

The key to Google's success was not the technology itself, but their innovative business model that allowed them to monetize users through advertising instead of software sales.

YC

Y Combinator Cast

11/06/24

@ Y Combinator

When Google launched, it was a fundamentally better web search product, and those who adopted it early were more productive.

RB

Rich Barton

04/18/25

@ Tim Ferriss

Building a strong brand that customers know and love is crucial; it allows you to source most of your traffic directly, reducing dependency on platforms like Google.

AS

Aravind Srinivas

02/22/25

@ Y Combinator

I think the obsession with user experience and good product taste will give us an edge over competitors like Google, who may prioritize ads over user needs.

YC

Y Combinator Cast

07/01/23

@ Y Combinator

Google's success came from hiring smart engineers to tackle complex problems, contrary to the belief that search was a commodity.

HI

Harvard Innovation Labs Cast

02/02/14

@ Harvard Innovation Labs

Google's strategy involved simplifying the user experience of Google Docs to attract users away from Microsoft Office, which was seen as overly complicated.