When pitching to customers, use industry jargon to build credibility, encourage them to discuss their problems, and quickly demonstrate how your solution can help them personally.

Customer interviews are essential for understanding the right messaging and ensuring that the product aligns with user needs and expectations.

Gather feedback from existing users on how they describe your product, and use their exact phrases on your website to enhance clarity and appeal.

Use the language your users use to describe your company; asking them how they would describe it can provide valuable phrases to use in your outreach.

To deepen customer experience, it's important to clarify what’s at stake and brainstorm potential calls to action in your brand script.

When conducting user interviews, avoid pitching your product; instead, focus on extracting information about the user's life and specific problems.

When crafting an investor pitch, ensure it is not something you would typically place on your website, as it requires a different approach than customer-facing content. The investor pitch focuses on whether you can build a large business, while the customer pitch addresses whether your product solves a specific problem for the customer.

Founders should conduct their own sales calls to qualify customers and understand their pain points better.

The ability to prompt effectively is crucial, and users should focus on the product description and user experience.