Gather feedback from existing users on how they describe your product, and use their exact phrases on your website to enhance clarity and appeal.

Customer pitches can be effectively used in sales calls, on your website's front page, in FAQs, and during user interviews, as the language resonates with their experiences.

Avoid using meaningless marketing jargon in your pitch; instead, provide a straightforward description of what your company does.

When pitching to customers, use industry jargon to build credibility, encourage them to discuss their problems, and quickly demonstrate how your solution can help them personally.

A good company description creates a foundation for curiosity, prompting investors to ask the right questions about the team, traction, and customers.

In the interview, use plain English and avoid buzzwords to explain your product and its purpose clearly.

The best companies grow through word of mouth, which requires that people can easily remember and understand what you do.

Always describe what your company does in your email; many founders fail to do this, which can lead to missed opportunities.

When crafting your description, focus on the nouns that define your business; avoid unnecessary modifiers that dilute the core message.