Founders often get stuck at various levels of product-market fit, and it's essential to evaluate which of the four Ps—persona, problem, promise, or product—needs to change to move forward.

If you're stuck at a certain level of product-market fit, you should consider making significant changes rather than minor adjustments to your approach.

When you're in the product market fit phase, it's crucial to keep refining your product instead of just focusing on scaling the business.

At level one product-market fit, your goal is to find three to five customers with a significant problem and deliver a satisfying solution, even if it means being inefficient initially.

To achieve growth, focus on product-market fit first; without a great product, growth tactics won't be effective.

The key to achieving product-market fit is to continue iterating until you find something that resonates with users, rather than relying solely on metrics like signups.

At level three of product-market fit, the focus shifts to repeatability and scaling, where the marginal customer becomes easier to acquire, and leads start coming in more organically.

Product-market fit is crucial; you know you have it when growth is not your biggest problem, and when you pivot, you get another chance to succeed, increasing your odds of achieving product-market fit by taking multiple high-quality shots at it.

If you're pre-product market fit, consider moving closer to your customers to facilitate faster iterations and better understand their needs.