You know you've found product-market fit when customers are actively pulling the product out of you, often indicated by high demand and feedback.

To find product-market fit, you need to engage in thorough conversations with customers, asking detailed questions to uncover their actual needs and pain points, as customers will share their vision and problems if you ask the right questions, leading to valuable insights for product development.

When testing for product-market fit, it's essential to ask customers deep, probing questions to truly understand their problems and needs.

We defined product-market fit when our first large pharmaceutical client used our platform for entire sectors of their business, indicating we met a significant need. When a large company shifts from solving a problem internally to using your product, it's a significant validation of your offering.

A great sign of a market is when customers are willing to pay a premium for your product, indicating product-market fit and genuine demand.

When we had product-market fit at Zenefits, we found that our ideas worked exceptionally well, leading to rapid growth and a strong market pull for our product.

At level three of product-market fit, the focus shifts to repeatability and scaling, where the marginal customer becomes easier to acquire, and leads start coming in more organically.

You know you've achieved product market fit when customers are actively seeking your product and returning without prompting.

Customers are more interested in the functionality of the product, the onboarding process, and how the pricing applies to their specific needs.