You know you've found product-market fit when customers are actively pulling the product out of you, often indicated by high demand and feedback.

To measure product-market fit, look for retention; if users keep coming back, you're solving their problems effectively.

Experiencing product-market fit feels like losing control, as users start using the product in unexpected ways, indicating a strong demand that the company must adapt to.

Product-market fit is crucial; you know you have it when growth is not your biggest problem, and when you pivot, you get another chance to succeed, increasing your odds of achieving product-market fit by taking multiple high-quality shots at it.

Signs of product market fit include high retention on a broken product, major brands using your SaaS product, and strong customer feedback even from a small group.

At level three of product-market fit, the focus shifts to repeatability and scaling, where the marginal customer becomes easier to acquire, and leads start coming in more organically.

The key to achieving product-market fit is to continue iterating until you find something that resonates with users, rather than relying solely on metrics like signups.

A great sign of a market is when customers are willing to pay a premium for your product, indicating product-market fit and genuine demand.

Product Market Fit (PMF) occurs when a startup has built a product that customers love and are using, shifting the focus from defining customer needs to scaling the business. When you're pre-product market fit, your main focus should be on finding that fit, while post-product market fit, your priority shifts to maintaining and scaling that fit.