When you're a startup before achieving product-market fit, thinking long term seems preposterous because you might not even have a long term to consider. You're focused on survival, not on future plans.

In today's fast-paced market, achieving product-market fit is a continuous process, requiring founders to think like entrepreneurs and adapt every six months.

Many founders feel they never truly achieve product-market fit, often waiting until they reach significant revenue milestones to feel confident about their product's success.

It's crucial for startups to think harder about achieving product-market fit and to be honest about whether they have it, especially in uncertain economic times.

Making a startup work is a miracle, and achieving product-market fit is a significant accomplishment that should be the primary focus, rather than spreading innovation too thin across multiple areas.

Successful startups often pivot to find product-market fit, and this process is vital whether you're just starting or considering a pivot.

Achieving product-market fit can feel like you're out of control, but it's important to recognize that not every company will experience explosive growth; some can thrive while maintaining control over their destiny.

Most startups never get past level two of product-market fit, which is a common challenge for early-stage companies.

Finding product-market fit is the single most important thing that your startup does in the first three years, yet it's often underexplored and underexplained.