Choosing your customers is crucial; if you aim to attract anyone, you risk failure. Instead, focus on a specific audience and understand their needs and characteristics to shape your product effectively.

It's important to innovate strategically based on what the customer truly desires, rather than just innovating for the sake of it.

To avoid disruption from lower-cost competitors, it's vital to understand customer perspectives and ensure that the business model is sustainable and capable of delivering value over time. I think it's important to have a growth mindset and be humble, whether in front of customers or internally. When meeting with a customer, we should be there to learn about their problems, not to teach them how to do things.

Founders often confuse the instinct to pursue difficult customers first; instead, focus on the most desperate customers who need your product.

Caring about your customers is not just a strategy; it's a superpower that can lead to long-term success and a positive reputation for your startup.

It's vital to build products that meet today's needs rather than relying on outdated practices from larger companies. When starting a company, it's crucial to focus on solving today's problems while keeping a big vision in mind.

Founders should prioritize helping their customers over pursuing fun or unique innovations that don't directly benefit their product or service.

Choosing your clients is crucial because it shapes your future. When you pick your customers, you also pick your career trajectory.

By putting customers first, founders can better assess whether certain innovations are truly necessary or if they should focus on achieving success with their initial startup before exploring more complex ideas.