Choosing your customers is crucial; if you aim to attract anyone, you risk failure. Instead, focus on a specific audience and understand their needs and characteristics to shape your product effectively.

Test your solution with target customers, being flexible about who those customers might be based on feedback.

The most important feedback comes from people in your target demographic, as they will provide the most relevant insights into your product's viability.

You need to find the right users for your product, as feedback from those who don't care about you can be more valuable than that from friends and family.

When testing your prototype, ensure you understand who your best first customer is to avoid being constrained by the wrong choice.

You only start learning about your users when you put a product in front of them; the goal is to get a product out quickly and talk to initial customers to make it useful for them.

To find product-market fit, you need to engage in thorough conversations with customers, asking detailed questions to uncover their actual needs and pain points, as customers will share their vision and problems if you ask the right questions, leading to valuable insights for product development.

It's crucial to engage with customers early on, as they can provide valuable feedback that helps you build a better product than if you just focus on perfecting the prototype first.

Your first users should be people you know, like friends and family, to gather initial feedback and refine your product before reaching a broader audience.