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Krithika Shankarraman

05/25/25

@ Lenny's Podcast

Experimentation is key in marketing. Test different strategies, validate what works, and be willing to discard what doesn't. This approach allows for continuous improvement and adaptation to market needs.

Video

Growth tactics from OpenAI and Stripe’s first marketer | Krithika Shankarraman

@ Lenny's Podcast

Growth tactics from OpenAI and Stripe’s first marketer | Krithika Shankarraman

05/25/25

Related Takeaways

Alex Schultz

03/24/17

@ Y Combinator

A strong growth strategy involves running numerous experiments and being willing to adapt quickly based on data.

Gustaf Alstromer

09/12/18

@ Y Combinator

Experimentation is vital for making informed decisions. Without data-driven experimentation, decisions may be based on luck or guesswork, leading to poor outcomes.

Mark Cuban

03/30/24

@ Lex Fridman

Entrepreneurship requires continuous iteration of your product, sales pitch, and marketing strategies to adapt to changing conditions.

Mayur Kamat

05/22/25

@ Lenny's Podcast

Creating a culture of experimentation empowers product managers, as it allows them to validate ideas scientifically through data and metrics.

Krithika Shankarraman

05/25/25

@ Lenny's Podcast

Experimentation is key in pricing strategy, especially for AI products. Testing different pricing models helps determine what resonates with customers and drives value.

Mayur Kamat

05/22/25

@ Lenny's Podcast

Building a culture of experimentation makes product management scientific, allowing you to validate ideas quickly.

Adora Cheung

03/20/17

@ Y Combinator

Always iterate on successful growth strategies. The channels you use will change over time, so stay adaptable and optimize your approach continuously.

Lenny's Podcast Cast

05/02/25

@ Lenny's Podcast

Ultimately, strategy must produce tangible results; continuous testing and iteration are essential to pivot away from ineffective parts and focus on those that show traction.

Sean Mitchell

05/04/18

@ Y Combinator

You can't over-optimize your business, but you must be willing to iterate and learn from the market's feedback.