We aimed to create a seamless booking experience, ensuring users could book a home in three clicks, similar to the ease of using an iPod.

In summer 2008, we finalized the product design, allowing users to book homes directly, which was a novel concept at the time.

Instead of trying to completely replace existing hotel systems, we pivoted to work cohesively with them, integrating our solutions to enhance the booking experience.

We aimed to launch our improved service in three months, incorporating payments and reviews to enhance user experience, and we launched our service just weeks before a major event, listing 800 properties to help locals make extra money during the influx of visitors.

We realized that the original idea of airbeds for conferences could evolve into a broader concept of booking homes anywhere in the world.

Selfbook provides the infrastructure for travel, aiming to eliminate friction in the booking process to increase conversion rates.

Selfbook provides hotels with a streamlined booking experience, allowing guests to book directly on the hotel website without leaving for an online travel agency, thus avoiding the 25% commission typically paid to OTAs.

We were the first site to allow users to book accommodations and pay online through the app, which was a significant innovation at the time.

We aimed to empower consumers in the real estate market just as we did in the travel industry, by making information accessible and transparent.