Design is not just about aesthetics; it's about creating a user-friendly experience that ensures users can navigate and interact with your product easily.

We all need each other in product development; each mindset—design, engineering, product management—brings unique value that cannot be replaced. I believe design should report to engineering because it allows design to be considered phase zero of the engineering process, ensuring that what ships at the end is well-integrated and technically feasible.

Using direct command language in design is crucial; it influences user behavior and engagement with the product. As a startup, everything you write needs to be direct and in a personal voice, with a clear call to action.

The goal of design should be to bring order to chaos and create something that genuinely improves lives. When developing products, people often focus on easily measurable attributes like cost and speed, which can overshadow the contributions of design and creativity that are harder to quantify.

Design is not just about aesthetics; it encompasses how a product works and how it is built, affecting the overall user experience.

Effective communication is crucial for product managers; it's a skill that needs continuous improvement throughout your career.

Our product experience team integrates various design disciplines to create a unified experience, emphasizing the importance of storytelling and user engagement.

Craft and beauty in design are essential; they are not just nice-to-haves but must-haves that prevent users from questioning the product's functionality.

The product is the most important aspect of your company. Start with design, as it's how customers interact with your product and what they see and feel.