It's crucial to identify problems that users face multiple times a day, as this increases engagement and the likelihood of product adoption. Examples include platforms like Facebook and Slack, which users interact with frequently.

The usual reaction to a small problem is to consider ad revenue, but ads won't work if the problem is rare and users aren't engaged enough.

It's important to avoid creating a product that requires excessive consulting time from the founder, as this indicates the product isn't truly scalable. If you're solving a small, rare problem, even a billion people in the addressable market may not be inclined to pay real money for it.

I need to be aware of the difference between solving a small problem and a big problem. Small and rare problems rarely work out, even if the product is beautiful.

A big problem might be planning a group holiday, which is significant enough for people to pay for a solution. In contrast, small problems that don't occur often won't engage users.

In product development, solving real problems for users remains crucial, whether for developer tools or end-user products.

Consumer product success often hinges on addressing specific pain points or creating unique experiences, rather than solely relying on advanced technology.

To find urgent customers, look for those with pressing problems, as they are more likely to engage with and invest in your solution.

Many companies focus on small problems, but the most interesting innovations address fundamental human needs and behaviors.