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PB

Paul Buchheit

10/25/18

@ Y Combinator

To find urgent customers, look for those with pressing problems, as they are more likely to engage with and invest in your solution.

Video

YC

The Path to $100B by Paul Buchheit

@ Y Combinator

10/25/18

Related Takeaways

MS

Michael Seibel

09/06/18

@ Y Combinator

When selling to companies, look for those that are desperate for a solution; if they aren't, it's likely you're targeting the wrong customers.

MS

Michael Seibel

03/16/23

@ Y Combinator

You should target customers who are desperate for a solution, as they are more likely to use a non-perfect MVP to alleviate their pain. This approach simplifies your initial customer acquisition.

MS

Michael Seibel

09/06/18

@ Y Combinator

Founders often confuse the instinct to pursue difficult customers first; instead, focus on the most desperate customers who need your product.

DE

Dr. Elizabeth Iorns

03/13/14

@ Y Combinator

It's crucial to solve a real problem; you should talk to potential users early to ensure that the problem you're addressing is significant for them as well.

MS

Michael Skok

04/01/23

@ Harvard Innovation Labs

When defining your value proposition, consider problems that are unworkable, unavoidable, urgent, and underserved to ensure you're addressing real needs.

JW

Jeff Weinstein

07/11/24

@ Lenny's Podcast

Listening to customers is crucial; they often reveal their most pressing problems, which can guide product development effectively.

HI

Harvard Innovation Labs Cast

06/12/13

@ Harvard Innovation Labs

To build a successful startup, focus on solving a blatant critical need that has a significant impact on your customers' lives.

PB

Paul Buchheit

10/25/18

@ Y Combinator

Successful founders often integrate their product into customer operations, demonstrating commitment and urgency to solve their problems.

YC

Y Combinator Cast

07/22/23

@ Y Combinator

Understanding the right problem to solve is crucial for startup success, and often requires direct contact with real customers to identify.