To find urgent customers, look for those with pressing problems, as they are more likely to engage with and invest in your solution.

Founders often confuse the instinct to pursue difficult customers first; instead, focus on the most desperate customers who need your product.

When selling to companies, look for those that are desperate for a solution; if they aren't, it's likely you're targeting the wrong customers.

The goal with your MVP is not to attract a large user base but to determine if it effectively solves the problem for any specific group of customers.

To build an MVP quickly, set a specific deadline, write down required features, prioritize desperate customer needs, and avoid falling in love with your initial product. Focus on your users instead.

At level one product-market fit, your goal is to find three to five customers with a significant problem and deliver a satisfying solution, even if it means being inefficient initially.

It's important to ensure your MVP actually solves the problem you intend to address; otherwise, you risk drifting away from your original goal. Building a Minimum Viable Product (MVP) in two weeks is much easier when you stay focused on solving the specific problem for your target customer.

It's better to have a small group of passionate users who love your product than a large number who are indifferent. When launching your MVP, it's okay to do things that don't scale to build relationships with initial customers.

When thinking about a minimum viable product (MVP), focus on creating something ridiculously simple to deliver value to your first users.