Cicero, a prominent orator, emphasizes that effective public speaking relies heavily on emotional appeal, often using rhetorical tricks to sway audiences, which remain relevant in modern politics.

The success of a joke often depends on the emotional delivery of the comedian, not just the words themselves.

Effective speaking in spontaneous situations is crucial for communication success.

The key to storytelling is tapping into people's emotions and making them feel something. It's not just about being smart or saying interesting things; it's about connecting with your audience on a deeper level.

Augustus's political savvy and manipulation of image and propaganda were key to his influence, even if he wasn't necessarily a great human being.

Octavian's political savvy and ability to manipulate public perception allowed him to defeat rivals like Mark Antony, portraying them as threats to Rome.

Being human in your email communication, using informal language and expressing emotions, can make your outreach more relatable and effective.

In ancient Rome, sponsoring public works like roads or games was a way for politicians to gain recognition and demonstrate their wealth and commitment to society.

Augustus frames his rise to power as a refounding of the Roman Republic, skillfully using propaganda to present himself as a defender of liberty rather than a king.