When scaling innovations, it's important to balance between cooking up ideas and scaling them, as moving too fast can lead to failure.

You should focus on the right partnerships that will help you scale without limiting your ability to innovate.

You should focus on the right partnerships that will help you scale without limiting your ability to innovate.

Doing things that don't scale allows founders to learn directly from customers, leading to better products and services.

The advice to do things that don't scale is counterintuitive but provides startups with a unique advantage over larger competitors by fostering deep customer understanding and rapid experimentation.

When deciding to scale rapidly, it's important to identify the right moments to accelerate growth, whether due to competition, market opportunities, or achieving critical mass.

Doing things that don't scale means engaging in handmade, artisanal efforts early on, even if you know you can't maintain them forever, because it helps you learn and grow your startup.

The ability to learn continuously is key for managing scale and blitzscaling. Founders must be open to feedback and surround themselves with smarter, more experienced individuals to navigate challenges effectively.

Doing things that don't scale allows startups to experiment, fail fast, and quickly test assumptions before investing significant time in product development.