In 2005, it became common to see people huddled around laptops watching the latest viral videos, marking a dawning era of the internet, with videos like a Saturday Night Live clip and a Nike ad reaching a million views, while we also realized that YouTube was consuming a significant portion of the internet's bandwidth, a technical achievement that many didn't fully understand at the time.

The current landscape allows for content to go viral across multiple platforms, which is a new phenomenon in social media history.

Content can now go viral on every platform without needing to tailor it specifically for each one, which was not possible a few years ago.

The secret to virality is that there is no such thing as a truly viral product. It's about word of mouth, where one user spontaneously tells another about your product, which has shaped much of what we do at Superhuman.

The first version of YouTube was a dating site, where users had to rate videos from 1 to 10 before seeing the next one. After one week with zero videos uploaded, we pivoted to allow any type of video to be shared, which led to the YouTube we know today.

Creating viral content is a teachable skill; with the right knowledge, anyone can learn to produce videos that attract millions of views.

Short-form content is fascinating because it allows creators to go viral across multiple platforms like Facebook, Instagram, TikTok, and YouTube, without needing to master each platform individually.

The embed feature was crucial for YouTube's growth. It allowed users to share videos on platforms like MySpace, which helped create an organic virality without spending any money on marketing.

For TikTok to achieve virality, the content must resonate with the audience; simply pushing content without genuine interest will not lead to success. The complexity of TikTok's algorithms is significant, but what truly sets us apart is our mission and the original purpose of our platform, which focuses on content discovery rather than social networking.