Talking to over 800 boutique owners was the most helpful thing in starting and running Shoptiques, allowing us to build exactly the solution they needed.

Shoptiques allows you to shop the world's most unique boutiques online, making it easier to discover amazing products without needing to travel.

Be honest with yourself about the kind of business you want to build. I aimed to create a multi-billion dollar business with Shoptiques. Don't go raise money from capital firms that need a high return and an exit in five to ten years.

I look for founders who can share their background and story, as it often reveals their grit and determination.

Shopify's founder, Toby, initially wanted to start a snowboard store but pivoted to creating a software company when he saw a lack of tools available.

There was never a moment in Choptiques' history that I didn't believe it would be a multi-billion dollar business because I was passionate and surrounded by amazing people.

In 2015, we initially focused on hyperlocal fashion, but learned that fulfillment is crucial, leading us to pivot towards a marketplace model that better serves small shop owners.

Working with founders and witnessing their journeys through successes and challenges is incredibly inspiring and fulfilling.

After working at Goldman Sachs as an investment banker, I realized I loved shopping at unique local stores during my travels, but found it frustrating that many weren't online.