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OV

Olga Vidisheva

02/24/15

@ Y Combinator

Shoptiques allows you to shop the world's most unique boutiques online, making it easier to discover amazing products without needing to travel.

Video

YC

Olga Vidisheva Speaks at Female Founders Conference 2015

@ Y Combinator

Olga Vidisheva Speaks at Female Founders Conference 2015

02/24/15

Related Takeaways

OV

Olga Vidisheva

02/24/15

@ Y Combinator

Talking to over 800 boutique owners was the most helpful thing in starting and running Shoptiques, allowing us to build exactly the solution they needed.

OV

Olga Vidisheva

02/24/15

@ Y Combinator

I'm excited to share the story of Shoptiques and my journey as its founder.

OV

Olga Vidisheva

02/24/15

@ Y Combinator

After working at Goldman Sachs as an investment banker, I realized I loved shopping at unique local stores during my travels, but found it frustrating that many weren't online.

VS

Vidhya Srinivasan

05/21/25

@ Google

We're introducing a new try-on feature that allows users to virtually try on clothes, enhancing the online shopping experience by visualizing how styles might look on them.

OV

Olga Vidisheva

02/24/15

@ Y Combinator

While at Harvard Business School, I investigated why unique boutiques weren't online, discovering that many great merchandisers struggled with digital marketing and e-commerce.

VA

Vidit Aatrey

05/22/19

@ Y Combinator

Meesho leverages community trust by enabling local entrepreneurs to sell unbranded products, which helps overcome consumer skepticism about quality and reliability.

VA

Vidit Aatrey

05/22/19

@ Y Combinator

In 2015, we initially focused on hyperlocal fashion, but learned that fulfillment is crucial, leading us to pivot towards a marketplace model that better serves small shop owners.

NK

Nikhil Kamath Cast

05/07/23

@ Nikhil Kamath

As the retail ecosystem evolves, the way products are marketed and sold must adapt to new consumer behaviors and preferences, especially in online shopping.

AS

Aydin Senkut

04/16/25

@ EO

Shopify's founder, Toby, initially wanted to start a snowboard store but pivoted to creating a software company when he saw a lack of tools available.